Classic Vans |
Waffle Sole |
During this time vans had incorporated the phrase “off
the wall” as their company slogan. This comes from when skaters started skating
in pools and were literally off the pool wall and made air. In modern day terms
it regards something as being Crazy, awesome or when some one is excited, “wow,
that film was off the wall!”
But this doesn’t make it a classic design, no this makes a classic
foundation for a classic design to be built on. A foundation that paved the way
for generations to come. Vans are a classic design because they are instantly
recognizable, from extreme sports athletes to musicians to the casual dog walker.
Vans are original. In music you have everything from punk rock to hardcore,
like skins had Martens, they had Vans. The look, the comfort, the style and
most importantly the legend that preceded them. Many great Bands have
collaborated with Vans, from the sex pistols to the clash to Suicidal
tendencies. Vans to this day organise music festivals, extreme sports events
and are one of the leaders in this field.
Slip-on |
Vans define style, they complete the look that people desire and now
almost forty years later they have stood the test of time. But they are not all
about aesthetics, they offered performance and function. The waffle sole is as
famous as the Nike tick, the Addidas 3-stripe.
Vans, they were original, they are original. Trends come and go but classics
do something, they are the winners of wars, and the winners as we all know
re-write history.
Vans, the shoe of choice for the freeman, often copied, but never
bettered!